Recently launched Symbol Advantage plans to make high-quality, factory-built homes available to aspiring buyers who can’t currently afford to purchase their own homes.
According to the National Association of REALTORS Research Group, house prices continue to rise to record highs. “With median home prices growing by double digits year over year in many regions, this is the right time to bring more affordable, single-family homes to market and help more families start building generational wealth,” explained CEO Aggie Clark. “They did it with cars, now we’re doing it with homes,” Symbol Advantage President James Conlin added when describing being inspired by Carvana’s online sales platform and Tesla’s ‘reserve a car’ program.
“With access to a soft allocation for 10,000 homes through 20+ factories, our leadership team’s deep roots in residential real estate and consumer services position Symbol Advantage for raising capital to strategically fuel growth,” explained board leader Steve Rodgers, former CEO and President of Prudential California Realty, a division of Berkshire Hathaway Home Services of America.
Upcoming projects include building master-planned and urban development communities starting in Western Washington and Southern California. Symbol Advantage plans to launch its home design and sales platform later this year, including the ‘reserve-a-home’ option.